MY by Michele & Yvette: Reviewing Reviews
We love our customers, especially when they take the time to write a review on one of our products. They range from ”OMG!, best bag ever” to a 200 word in-depth-up-close and personal 20 point inspection. The insight we gather from these reviews is very valuable and help us decide on which design elements to keep, which ones to toss and which ones to improve. The first thing we do before we head into production for next season is, that’s right, review the reviews.
Here’s one we received this summer:
As a lot of women I know, I have been on a quest for the perfect purse for years and this one is 99 percent perfect. (The one percent downside is the weight - a little heavier than I like.) Organizationally it is superb! - and love the oilcloth. 7/31/2011
We love the word “quest.” When we’re designing it’s our quest to make our customers 100% happy. For instance, her one percent, the weight, is something we are constantly discussing. Should we line the wide tote with cotton instead of coated cotton? Should we eliminate the hardware and attach the straps directly to the bag? That would reduce the weight by around a half a pound. Decisions, decisions, decisions.
Reviewing reviews is also a wonderful way to get fresh ideas of how MY bags are being used organizationally. Here’s a review from a couple of weeks ago”
I also like the cylindrical small water bottle holder on the inside because it's just right for holding my sunglasses in a soft case.
When we started the business 5 years ago, sunglasses were sized similar to eyeglasses, now they’re huge and the cases are humongous. So the water bottle sleeve is the perfect solution.
The other good reason to review reviews is “free marketing ideas” a customer recently wrote these words to describe our oilcloth.
“Impervious to weather and worry-free”
We’ve always said that our “oilcloth is the softest fabric ever to repel a raindrop” but we always appreciate fresh descriptive language to include in our marketing materials.
So, take a minute MY fans and let us know how you feel about MY bags! We really appreciate it!
Thanks!
